Fuel Type: Plug-In Hybrid (PHEV)

The sharing economy and car sharing are sociologically attractive concepts. We seek to live more sustainably, and digitally-enabled business models have increased accessibility to sharing solutions. On the other hand, car sharing (and ride hailing) have failed to reduce road congestion or the number of cars in operation. They share another joint challenge: they struggle to become profitable and have been crushed through the pandemic. Dr. Christof Engelskirchen, Autovista Group chief economist, shares his perspective.

The sharing economy is driven by a desire to connect with a community, to declutter, to increase flexibility and to live more sustainably. It is often facilitated by community-based online platforms. Car sharing is a logical extension of the sharing economy and has grown in popularity over the past 10 years.  We differentiate between three types:

1. Free-floating car sharing, where cars park on public roads within a geo-fenced area. This service exists almost exclusively in larger cities. Smaller cities (<500,000 inhabitants) do not attract free-floating car-sharing services due to expected low utilisation rates. Pre-booking is not possible;
2. Stationary car sharing, where drivers pick up cars and return them to dedicated locations. Pre-booking is usually required. Peer-to-peer car sharing (e.g. via Zipcar or Turo) falls under this category as well; and
3. Ride hailing. This can be peer-to-peer based or professional-service ride-hailing (e.g. Uber or Lyft). The difference to the traditional taxi ride is that it is fully online-enabled and cheaper. Depending on the supplier and business model, pre-booking is possible. In peer-to-peer-based business models (e.g. Blablacar), pre-booking is usually required.

Rise, hype, disillusionment

Shared mobility saw a rise and was hyped years ago, but was confronted with challenges even before Covid-19 put another temporary obstacle in the way. These are the known challenges for free-floating and stationary car sharing:

• Low utilisation rates – particularly problematic in free-floating car sharing as more cars are required than in a stationary setup to allow for flexible access. Drivers use free-floating car sharing for shorter trips, which brings utilisation down;
• High costs for parking – particularly challenging in free-floating car sharing, as these cars park on public roads or in publicly-accessible parking garages;
• High costs related to mistreatments, service and cleaning. Higher-frequency driver changes add to the challenge. Cars need to be regularly cleaned, often daily or on an ad hoc basis;
• Additional costs for relocating cars. Cars need to be regularly re-distributed within the network as clusters form, e.g. at airports in the morning. This requires a human being to pick cars up from remote locations and put them back into those areas that would attract most drivers to the car. This is a daily logistical challenge for free-floating car sharing but affects stationary car sharing as well;
• Cars depreciate more and faster in a shared-driver setup. Remarketing results are substantially lower and refurbishment costs are higher;
• Competing micromobility solutions, such as e-scooters and shared bikes, represent another challenge to the profitability of car-sharing services. Renting a Smart in Frankfurt or an e-scooter costs approximately the same: around €0.20 per minute;
• Car sharing is challenged in two more important use cases: safety regarding transport of (small) children and in terms of cost when running multi-stop trips; and
• Bigger cities have no particular interest in offering preferential conditions for car sharing as they learn that this service does not help manage city car parking.

Rising numbers of cars in cities

There have been plenty of seemingly contradictory views on the effects of car sharing on new-car sales, congestion and substitution. The contradictions stem from non-representative samples, methodological flaws and a non-comprehensive analysis of the topic. For example, researchers forget to simulate the faster replacement cycles of cars in shared fleets or conduct surveys amongst car-sharing customers. Lobby groups are the driving force behind many studies. This does not help to demystify the topic. Autovista Group research found that the net effect on new-car sales of car sharing is positive, i.e. the shorter holding cycles overcompensate the loss of private new-car purchases.

We see this confirmed when looking at cities in Germany where free-floating and stationary car sharing is most prominently accessible. Figure 1 shows that the car-park size has increased between 8-12% between 2012 and 2020. There has been exponential growth in car-sharing units but they still only contribute 0.05% to the cars in operation in Germany.

Figure 1: Size of B2B car-sharing park vs. total passenger car park in selected German cities

Ride hailing increases congestion

Ride-hailing businesses are struggling with profitability. There are concerns about the sustainability of the business model as long as cars need a driver. A scientific study from 2019, which analyses the role of ride-hailing companies on traffic congestion in San Francisco, concluded that ride hailing increases congestion. There is some substitution between ride hailing and other road trips, but most road trips add new cars to the road. Ride-hailing vehicles stopping at the curb to pick up or drop off passengers have a notable disruptive effect on traffic flow, especially on major arterials. This was evident at the CES in Las Vegas in 2019: the city lacks a solid public-transport infrastructure and if you choose to take an Uber or Lyft, signs direct you to pick-up and drop-off areas at the major resorts. Downtown, no curb pick-ups and drop-offs are permitted.

Unmet promise

Car sharing has failed to deliver against the promise of contributing to lowering the traffic problems in big cities. It does not reduce the number of vehicles. It takes up parking space. It cannibalises public transport and cities will not give preferential treatment to these services unless they see a positive benefit. Stationary car sharing is less affected by these challenges but is also far less flexible for users. Many free-floating car-sharing services have been taken off the market because of profitability challenges, not only because of the lack of economies of scale.

Even Daimler and BMW, which combined their Car2Go and DriveNow services into ShareNow, have withdrawn from major cities and countries (e.g. Florence, London, Milan, Brussels and North America). Free-floating car sharing will likely continue to be part of multi-modal mobility solutions in the future, but there will be no or only very few additional cities added to the portfolio in the short term due to the challenges around profitability. Free-floating car sharing will not be a disruptive force to inner-city mobility. It will be a niche play, if it can be operated profitably.

The outlook

Stationary car sharing will continue to complement multi-modal mobility. With the current trend towards flexible work arrangements, suburban areas regain attractiveness. Stationary car-sharing services may add further value for those areas. Peer-to-peer offers have grown through the pandemic as people continue to avoid public transport. Retail locations, or car dealers, may find a niche to offer such services. Rental companies could also enter the market with shorter-term, more flexible arrangements.

Peer-to-peer ride hailing will continue to operate successfully in a niche. Professional-service ride hailing (e.g. Uber, Lyft) will continue to face profitability challenges. Ride hailing in its current form adds price pressure on the backs of drivers that are often self-employed.

In the medium term, professional-service ride hailing could benefit from autonomous driving Level 4, as this will replace the driver. Within the next five to 10 years, it may be suitable for very specific high-utilisation cases as the technology is very expensive. It will not be used in mixed-traffic situations any time soon, due to safety and liability concerns. An example could be autonomous ride hailing to bring people from a Park’n’Ride area to an out-of-city access point for existing public-transport infrastructure. Cities that rely on a highly-utilised public-transport infrastructure will not allow Waymo and other operators to take up and load off passengers at inner-city access and switchover points for public transport. The reason is that cities need to scale and increase utilisation of public transport and to manage car traffic.

The European Commission published a new clean-energy strategy in October, aimed specifically at upgrading buildings. But the automotive industry has its part to play in the strategy. Will it surf this renovation wave, or will it be left adrift? To find out, Autovista Group Daily Brief journalist Tom Geggus, spoke with electricity industry association, Eurelectric.

‘The renovation wave is a very necessary and a very timely initiative from the European Commission to tackle what is basically one of the largest remaining challenges in decarbonising the European economy, and that is buildings,’ explained Henning Hader, policy director at Eurelectric.

However, the wave is not focused solely on how efficiently a building uses energy, during heating or cooling for example. This process is just as much about future-proofing buildings for developments in smart technology, integration into digital infrastructure, and most importantly for the automotive industry, connection to advanced charging points.

Automotive application

‘The automotive sector is impacted across the entire value chain with this transformation,’ Hader emphasised. ‘They are being put under pressure, and rightly so, to come with products that are decarbonised, that enable people to switch to clean-energy carriers, using cars.’ This includes zero- and low-emission vehicles with electrified powertrains, i.e. battery-electric vehicles (BEVs) and plug-in hybrids (PHEVs).

In order to fully commit to decarbonisation, there must be enough demand for electrically-rechargeable vehicles (EVs). In the wake of coronavirus (COVID-19), governments are pushing incentive schemes to help the automotive industry make a green recovery, but these vehicles require charging and cannot exist in an infrastructure vacuum.

‘We know that cars are parked for 90 to 95% of their life, and 90% of that time they are parked at home or at work, in buildings, around buildings, under buildings, on top of buildings,’ said Hader. ‘So, what is important, is that chargers on private property, do not just appear out of nowhere. They have to be purchased and installed by the people who operate these buildings.’

This is where the renovation wave sweeps in, helping develop regulations, shaping what an updated structure should look like. Therefore, owners and operators of buildings need to be familiar with the opportunities this presents and even, ideally, be incentivised to anticipate this, allowing them to equip essential infrastructure.

The issue of availability

‘One of the biggest issues is the availability of charging points. We have lots of promising announcements about how the number of charging points is increasing, but most of those are public charging points,’ Hader stressed. The opportunity to install EV infrastructure has to be taken during a building’s renovation, even if the actual recharging system is not installed straight away. If the policy exists, all private and public properties would all be equipped for an upgrade, removing the potential for expensive retroactive installations.

‘These chargers enable us and our system operators, specifically distribution system operators, to take on all these cars that are charging in different areas, and when they are on smart chargers, they can become a flexibility source of the future,’ Hader explained.

This will be vital as cars adapt charging schedules, and even, under the right circumstances, feed into the grid. ‘There is an entire world of flexibility and efficiency that opens up if we make sure that renovating a building is about more than just insulation,’ he said. ‘It really is about getting the buildings to become a building block in the future energy system, where the buildings, the cars on those buildings and the people in these buildings, become very important flexibility providers.’ But, in order for this to happen, some current policies will require renovation.

Renewable energy directive

At its core, the EU’s renewable energy directive (RED) acts as a foundational policy for the production and promotion of energy from renewable sources. ‘There are elements in the renewable energy directive that are very relevant for electrification, and for electricity being used in transport, for example,’ Hader said. But, as part of the European Green Deal, this legislation, alongside the energy efficiency directive, is under review. Renewable-energy targets will be assessed, as well as other parts of the directive to fall in line with the Climate Target Plan for 2030. The results of the review and any accompanying proposals are expected in June 2021.

‘In order for the power sector to supply enough clean electricity to electrify the sectors that should be electrified, so, economically speaking, large parts of personalised passenger transport, heating to a large extent, some industrial processes, we will need to have a lot more capacity, specifically, of course, renewable capacity, because we want to fully decarbonise our sector’ he explained.

Therefore, RED will need to accelerate capacity rollout, particularly as it plays a fundamental role in helping build investor confidence in renewables. ‘In order to meet the new ambitious targets for 2030, and to decarbonise the power sector and to electrify large parts of society at the same time, we need more, we simply need more’ Hader said. Eurelectric’s Power Barometer reflects the developments the power sector is undergoing, as well as the challenges which lie ahead.

Source: Eurelectric

Knowledge is key

So, what barriers stand in the way of an automotive renovation wave? A chief issue to overcome is making sure both building owners and industry experts are aware of the new technological possibilities. This means supplying information across the renovation chain.

Proprietors need to be aware of the infrastructure potential, the experts offering advice to them must understand what technological and funding opportunities exist, and those carrying out the renovation work must have the practical skills to set up the technology. In this way, all necessary regulations can be adhered to, incentives taken advantage of, and infrastructure either installed or the framework set up for it.

This approach could help combat the rollout of soon-to-be-obsolete charging systems, only installed to meet immediate demand, but without any foresight of future smart-charging systems that are capable of cross-grid communication. But why is this type of connection important when it comes to EV infrastructure?

‘Let’s say you’re in a suburb of Brussels, and there is a system constraint because a lot of demand is coming online at the same time, and there is a need for flexibility so the operator can interact and communicate with these chargers,’ Hader explained. This could allow the grid operator to switch the role of the chargers and instead feed into the grid for a few minutes, with the consent of the EV owner.

But, the future of these systems depends upon the renovations that are carried out now. Even if they only consist of some basic piping, which could one day support smart, flexible and advanced EV charging technology.